The Philadelphia Eagles have made NFL headlines as the first organization to have a home marketing area in Africa as a part of the NFL’s International Home Marketing Area Program.
The Eagles Home Marketing Areas were extended to not just Ghana, but New Zealand, and Australia as well.
The International HMA initiative, began this past January and it, “grants NFL clubs access to international territories for marketing, fan engagement and commercialization as part of an important, long-term, strategic effort to enable clubs to build their global brands while driving NFL fan growth internationally.”
With these new markets, the Eagles will be able to not only expand their brand to other parts of the globe, but also get a fast track to growing the game of football in each country.
The Eagles have a strong international presence within their organization already. Starting Left Tackle, Jordan Mailata is part of the International Pathway Program who originally came from Australia.
The HMA’s initiative now includes 19 different teams to 30 International Home Marketing Areas across 10 different countries.
With the NFL continuing to grow in popularity internationally, it’s good for the Eagles to, once again, be at the head of that table.
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