Jason Kelce may be done playing football, but he keeps huddling up the endorsement deals. The Eagles legend recently teamed with Buffalo Wild Wings as part of a multi-faceted advertising campaign, highlighted by his own curated menu.
Kelce, who retired on March 4 via a tearful farewell speech, has collaborated on 10 traditional wings tossed in a buffalo bacon sauce which is a riff on their traditional hot sauce blended with smoky bacon.
The future Hall of Famer also put his stamp of approval on a new triple bacon cheeseburger: hand-smashed double patties seared with bacon and topped with thick-cut bacon strips, American cheese, shredded iceberg lettuce, tomatoes, pickles, all served up with bacon aioli on a challah bun. Not sure what to order? Look for Kelce’s Picks on the menu.
The partnership produced two hilarious promotional videos, too. In the 30-second spot, Kelce contemplates coming out of retirement by telling Buffalo Wild Wings mascot Hank: “I think I messed up, Hank. I don’t think I can walk away from football.” Then, the scene shifts to a raucous bar where football and beer reign.
Wait, there is an official t-shirt collaboration from Homage that benefits Kelce’s Be(Philly) Foundation. Click here to purchase one for $40.
Kelce Brothers Reveal New Amazing Cereal Mashup
Jason Kelce and Travis Kelce are getting into the cereal game. The Ohio-born brothers announced a partnership with General Mills on “Kelce Mix” which is an insane mash-up of three popular cereals: Cinnamon Toast Crunch, Lucky Charms, Reese’s Puffs. If that sounds like too much sugar in one bowl, it probably is … then again, Jason Kelce is retired and living his best life.
According to a press release, Jason and Travis endured Cereal Training Camp to get the recipe right. General Mills released behind-the-scenes content and rare footage showing “how the duo achieved cereal greatness and emerged victorious by proving their athleticism, ingenuity and undeniable good taste.” Kelce Mix is due to hit grocery store shelves in September.
Jason’s wife, Kylie, is also basking in the endorsement fun by partnering with The Athletic on a “Fall Football Superstition Swap Campaign.” This gives football fans the chance to win merchandise from watch party events.
Reflecting on Jason Kelce’s Eagles/NFL Retirement Speech
The tears started welling up in Jason Kelce’s eyes even before he spoke his first words on March 4. He would later tell Eagles reporters the retirement speech was a combination of different notes he had digitally jotted into his phone over the years. It wasn’t rehearsed. It wasn’t edited. It wasn’t one neat document. It was everything everywhere all at once, much like Kelce’s legendary NFL career.
“Some people struggle to play in this city. They can’t handle the boos, the media, or our fans. I consider it a great blessing to play in the most passionate sports town in America,” the Eagles legend told reporters on March 4. “The sense of urgency in this city to win has pushed our organization, has fueled it to take chances, fix problems and work tirelessly in an effort to win. At times you hate it as an athlete, especially those new to our city, but when you’ve been through it enough, you learn to appreciate it. No one celebrates their own like the City of Philadelphia.”
Mandatory Credit: Eric Hartline-USA TODAY Sports
