Flyers PR Communication Staff: Unsung Heroes Behind The Scenes

Wooooooo the Philadelphia Flyers are back in the playoff hunt, as they are only four points back of the last wild card spot in the Eastern Conference. With having off until Thursday after the Christmas break, this gave some fans sometime to sing Christmas carols. While other fans finally had some time for much needed R&R. Some people that go unnoticed behind the scenes of the Flyers organization are the PR Communication Staff. These men and women work their tails off behind the scenes. With the new year less than a week away now is a good time to honor these folks.

The Flyers PR Staff is lead by a bull dog in Zack Hill. Hill is the Senior Director of Communications. He has quietly guided the Flyers PR Staff to two Dillman Awards in the past ten years. The first was in 2012, as the PR Staff was given the Dillman Award for their excellence in media relations departments in both conferences, and the second Dillman Award was awarded in the 2014-15 season from the Eastern Conference.

Zack Hill

Hill graduated from West Virginia, where he obtained a Bachelor’s Degree of Science. He became an elementary school teacher, but left the career after pursuing his Master’s degree in journalism. He was fortunate to work for the Philadelphia 76ers as an intern, and they eventually promoted Hill to the Director of Public Relations position.

The guru in Hill left the 76ers organization to join the Flyers organization in 1993. Hill hasn’t looked back as he handles all media relations requests, attends practices, lines up press credentials, preps game notes, photographs at times (Like a great photographer Kate Frese does), comforts players, and makes players available to media. Moreover, Hill is a busy bee that never stops working, as he does his job very well.

Joe Siville

Siville is a business guru that knows how to relate with others. He holds a dual Bachelor’s in Journalism and History from Rutgers University. Moreover, his fortunes took him to the ECHL, where Siville became an assistant director of communications.

The good fortunes in Siville took him to the AHL where he became manager of communications. Siville joined the Flyers in 2006, and hasn’t looked back. He is Zack Hill’s right hand man, as Siville takes part in the Coach’s press conferences/Players locker room, handles media requests, and anything that Hill needs him to fulfill. Siville is often over heard in the Hakstol’s press conference to the media saying, “Last  question.”

Brian Smith

Smith joined the Flyers organization in 2009, after successfully handling PR duties for the Philadelphia Phantoms. He came to the Phantoms with tons of experience, after handling PR duties for the Kalamzoo Wings.

His primary duties with the Flyers are handling media credentials, game notes, press releases/publications, and the press box operations. Smith works side by side with Siville and Hill to make their jobs that much easier. Sometimes Smith can be seen greeting those that enter the players locker room.

Ryan Mcdonald

Mcdonald is a video guru. He is a video coordinator, as he operates the video editing software on the computer during games. More importantly, he secures all opponents films and loads them onto computers, assists staff with post game cut ups, and provides motivational videos or clips to the the team throughout the season. If this isn’t enough Mcdonald handles PR matters as needed.

The Flyers PR Communication Staff deserves a ton of kudos for all their hard work throughout the season. Without them we wouldn’t be enjoying some of these things, that some of us don’t think about when covering Flyers games. Here’s a big thank you for all you do. Have a great and safe New Year.


Mandatory Credit: Russell LaBounty-USA TODAY Sports

Jamey Baskow, 34, Flyers Guru, Sports Enthuiast
Follow me on Twitter@JameyBaskow

3 thoughts on “Flyers PR Communication Staff: Unsung Heroes Behind The Scenes

  1. Rosemary,

    Thanks so much for the comment and read. What a marvelous and inspiring post. Zack is an amazing guy, and you said it best. He never takes credit for the great work he does. He’s a team first type of guy. Honestly, he means so much to us at for our Flyers coverage. He has been an instrumental part to our success. We cannot thank him and his staff enough for all they have done for us. Zack is a great guy, who is really good at what he does. Have a good New year to you and your family.

    Letttttttttttttttts Go Flyersssssss

    1. 12/29/17

      Thanks so much Jamey–that’s why your article was so very appropriate. You “get” that people like Zack and his guys deserve such high praise, especially because they don’t seek it.

      Happy New Year, and here’s to a Flyers win tonight against Tampa!!


  2. I’m a big Flyers fan who teaches PR, business, event planning and other topics at Drexel University. I met Zack Hill at a PPRA sports-guru workshop a few years ago that featured the highest-level PR experts in Philly.

    Students happily attended the event, too, and one of mine invited Zack to come speak to our class. A great presenter, role model and spokesman, he visits many schools in the region and beyond, time permitting, and is always invited to come back often–he’s that good!

    Zack Hill’s talk was very inspiring, informative, fun, and showed us the true heart of the Flyers organization and its many wonderful outreach efforts to help those in need, people who have been hurt or bullied, children who are seriously ill, and much, much more. The players truly care about others and give back generously.

    Zack is an amazing, yet modest guy who seldom takes credit for his own phenomenal behind-the-scenes work and leadership, preferring instead to praise others.

    I’m really hoping he and his “sidekicks” win that coveted Dillman Award again this season. They truly are the best of the best!!

    GO, FLYERS!!!

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